One comes in the brand’s GG Supreme canvas, which shows off the now ubiquitous monogram. The Balenciaga Hourglass handbag, first introduced in 2019 by Demna Gvasalia and has been a hit for seasons now, got the Gucci treatment in two versions. It’s not just Gucci’s signature bags that made the collaboration. The bag retains the elegance and polish of its original form, but that all-over print adds a dose of Balenciaga cool that makes it perfect for the streets. The Jackie 1961 bag has found famous fans like Cate Blanchett and Elle Fanning with this new style, covered in Balenciaga’s logo, it’s sure to attract even more. Gucci’s sleek hobo bag was only revived from the Italian brand’s archives two seasons ago, but it has become an instant classic. The Jackie 1961 bag (Photo credit: Gucci) We don’t know a more hype-worthy accessory. Now, Alessandro Michele and Demna Gvasalia does them one better by adding their respective brand logos - or combining them, in the case of the BALENCIAGA choker. Cuban link chain accessories have recently been popularised by the likes of A$AP Rocky and Timothée Chalamet, and plenty of fashion brands have cashed in on the trend, including Kim Jones’ Dior, Virgil Abloh’s Louis Vuitton and Matthew Williams’ Givenchy.
Look no further for the most accessible and wearable pieces from the collaboration. To give you an idea, we’ve listed some of the coolest merchandise we spotted in the fashion film - and what makes them a collectible piece of fashion history. Which brings us to the question: what on Earth do you cop when the collection finally drops? You’ll hear it name-dropped in the years to come by hypebeasts scouring for resellers on Grailed and StockX. You’ll recognise it on the streets, worn by rich kids sporting equally coveted thousand-dollar sneakers. You’ll see it flaunted by celebrities and influencers on Instagram. You already know that the Gucci x Balenciaga collection is going to be everywhere. Gucci didn’t just reflect on its history it made history. With two of luxury fashion’s heavyweights joining forces, we’ve entered a whole new level of commerciality that might just set the standard of collaborations in the 2020s. And indeed this collaboration is bigger than that, or the Moncler Genius projects, or Miuccia Prada and Raf Simons working together.
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